Writers often try to outguess the market. What’s hot? Can I write a book about (what’s hot) before the trend fades? How can I write what editors are looking for? We read what’s new, pore over what’s old and wonder if we can update it, and generally do lots of burrowing far into various rabbit trails, just to find publishing success. I confess that I’ve done it. But what does writing to publishing futures really mean?
Writing Tip for Today: The obvious answer is that trying to write to some perceived trend or fad only works for a very few writers. Sure, some have capitalized on the vampire trend. Others hire demographics companies to analyze what’s selling and write to that. But for most of us, the old adage about writing what you have to say, about being true to your unique voice is the advice with staying power. In art and life, timing is everything. Sooner or later, your type of story is bound to be in demand. Stay the course with these tips:

• Try your hand with various types of stories, but always reserve some energy for that one novel, nonfiction book or other project that lights your fire.
• Find a good mentor or group to help float you through tough times.
• Write and market shorter pieces to help you remain confident as a saleable writer.
• Network with other writers and editors to hear of trends earlier on.
• Don’t write what you know–write what you’re passionate about.