New authors often anticipate their book’s launch for months or even years. About six months before the pub date, the advance reader copies (ARCs) begin to circulate and preorders roll in. The author asks for endorsers and influencers, sets up media events and dreams of the day they’ll hold the book in their hand. Everyone […]
Tag Archives: buzz
Buzzing Books
Buzz. A student from novel writing class told me last night that she cringes when she hears buzz words such as: network or platform. She’d probably blanch at buzz too. It’s all well and good to philosophize about wanting to be above all that. And I agree with a similar comment, that writers ought to […]